Behavioral Finance
The 12.75% Promise – Part 2
After reading Part 1, a friend called me.
"Fine," he said.
"I understand there is no free lunch."
"But explain one thing."
"If these products are not magical, where doe ....
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June 23, 2026 | 7 Minute Read
Behavioral Finance
The 12.75% Promise
"Amar, if you can earn a return of 12.75% even if the market remains at current levels, isn't this the kind of Plan B every portfolio should have?"
The message landed in my What ....
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June 16, 2026 | 7 Minute Read
Behavioral Finance
The Lower Channel
Author and Psychiatrist Phil Stutz wrote something insightful on the immediate rewards of bad habits:
“The impulses for all our bad habits travel along the same path…a strai ....
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June 9, 2026 | 6 Minute Read
Behavioral Finance
The Fourth Mindset
Adam Grant writes in his brilliant book Think Again wrote “Two decades ago my colleague Phil Tetlock discovered something peculiar. As we think and talk, we often slip into t ....
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May 5, 2026 | 6 Minute Read
Behavioral Finance
The Wrong Game
“Sanjay, I don’t think I need much help.”
Arjun said it with quiet confidence.
Not arrogance.
But certainty.
He leaned forward.
“I understand investing quite wel ....
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April 21, 2026 | 7 Minute Read
Behavioral Finance
Consumer or Owner
Rahul looked genuinely puzzled.
“Should I invest in the US or not?” he asked.
He was not alone. Many investors wrestle with this question. They hear noise from all sides. ....
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April 14, 2026 | 5 Minute Read
Behavioral Finance
A Thoughtful Conversation
This is a real conversation between Jyothi, a seasoned financial professional and her client Suresh, a Senior Corporate Executive in his fifties.
“Jyothi, I don’t feel very ....
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April 7, 2026 | 4 Minute Read
Behavioral Finance
The Important Variable In Investing We Will Never Know
Will the US, Israel and Iran conflict go on forever?
Will oil prices keep rising forever?
Will stock markets keep falling forever?
You already know the answer.
It is a ....
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March 31, 2026 | 7 Minute Read
Behavioral Finance
When Feelings Meet Markets
There might be some questions on your mind today.
How long will this war last?
What will happen to the global economy?
What will happen to oil prices?
What will happen to the ....
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March 10, 2026 | 6 Minute Read
Behavioral Finance
What Wise Investors Actually Do In Scary Markets
On February 28, 2026, the world woke up to one of the most consequential geopolitical events in years. In a highly provocative move, the United States and Israel launched coord ....
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March 3, 2026 | 7 Minute Read
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