Behavioral Finance
Will AI Kill Us All?
Over the last few months, it has become almost impossible to escape the conversation about Artificial Intelligence, AGI, Superintelligence, OpenAI, and Anthropic. Every few weeks, ....
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September 15, 2026 | 7 Minute Read
Behavioral Finance
Ahead of What?
A few weeks ago, I was having coffee with a friend when, somewhere in the middle of our conversation, he said something that sounded perfectly normal.
“I just want to get ....
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September 8, 2026 | 5 Minute Read
Behavioral Finance
The Bigger Story
I had an interesting conversation with a learned person who said, “Amar, SIPs are helping FIIs exit. What do you have to say to that?”
I told him that his statement is part ....
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August 18, 2026 | 5 Minute Read
Behavioral Finance
The One Sentence
A few weeks ago, I wrote about what happens after you invest in a mutual fund.
Many of you were surprised to discover how many people are involved.
Research analysts… Fund ....
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August 4, 2026 | 7 Minute Read
Behavioral Finance
The Tuition Fee
There is a profound difference between school and life.
In school, the sequence is comforting.
First, you are taught a lesson…then you are given a test.
Life works the o ....
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July 28, 2026 | 7 Minute Read
Behavioral Finance
The Variable Everyone Ignores
Everyone knows the compounding formula.
If you don't remember it, here it is (assuming the compounding is annual).
A = P(1+r)ᵗ
Where:
A = Final Amount
P = Principa ....
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July 14, 2026 | 5 Minute Read
Behavioral Finance
The Hardest Concept For Investors To Understand
A few days ago, I read a fascinating line in Bloomberg commenting on the sharp fall in SpaceX shares after the company announced a bond issue. A market strategist observed:
"Any ....
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July 7, 2026 | 6 Minute Read
Behavioral Finance
It Took Me Thirteen Years
"It took me thirteen years before I was allowed to manage real money,” said Ashok (name changed) almost casually.
We were sitting over coffee after an investment meeting.
H ....
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June 30, 2026 | 6 Minute Read
Behavioral Finance
The 12.75% Promise – Part 2
After reading Part 1, a friend called me.
"Fine," he said.
"I understand there is no free lunch."
"But explain one thing."
"If these products are not magical, where doe ....
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June 23, 2026 | 7 Minute Read
Behavioral Finance
The 12.75% Promise
"Amar, if you can earn a return of 12.75% even if the market remains at current levels, isn't this the kind of Plan B every portfolio should have?"
The message landed in my What ....
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June 16, 2026 | 7 Minute Read
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