Behavioral Finance
The Variable Everyone Ignores
Everyone knows the compounding formula.If you don't remember it, here it is (assuming the compounding is annual).A = P(1+r)ᵗWhere:A = Final AmountP = Principalr = Rate of Returnt ....
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July 14, 2026 | 5 Minute Read
Behavioral Finance
The Hardest Concept For Investors To Understand
A few days ago, I read a fascinating line in Bloomberg commenting on the sharp fall in SpaceX shares after the company announced a bond issue. A market strategist observed:
"Any ....
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July 7, 2026 | 6 Minute Read
Behavioral Finance
It Took Me Thirteen Years
"It took me thirteen years before I was allowed to manage real money,” said Ashok (name changed) almost casually.
We were sitting over coffee after an investment meeting.
H ....
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June 30, 2026 | 6 Minute Read
Behavioral Finance
The 12.75% Promise – Part 2
After reading Part 1, a friend called me.
"Fine," he said.
"I understand there is no free lunch."
"But explain one thing."
"If these products are not magical, where doe ....
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June 23, 2026 | 7 Minute Read
Behavioral Finance
The 12.75% Promise
"Amar, if you can earn a return of 12.75% even if the market remains at current levels, isn't this the kind of Plan B every portfolio should have?"
The message landed in my What ....
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June 16, 2026 | 7 Minute Read
Behavioral Finance
The Lower Channel
Author and Psychiatrist Phil Stutz wrote something insightful on the immediate rewards of bad habits:
“The impulses for all our bad habits travel along the same path…a strai ....
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June 9, 2026 | 6 Minute Read
Behavioral Finance
The Fourth Mindset
Adam Grant writes in his brilliant book Think Again wrote “Two decades ago my colleague Phil Tetlock discovered something peculiar. As we think and talk, we often slip into t ....
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May 5, 2026 | 6 Minute Read
Behavioral Finance
The Wrong Game
“Sanjay, I don’t think I need much help.”
Arjun said it with quiet confidence.
Not arrogance.
But certainty.
He leaned forward.
“I understand investing quite wel ....
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April 21, 2026 | 7 Minute Read
Behavioral Finance
Consumer or Owner
Rahul looked genuinely puzzled.
“Should I invest in the US or not?” he asked.
He was not alone. Many investors wrestle with this question. They hear noise from all sides. ....
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April 14, 2026 | 5 Minute Read
Behavioral Finance
A Thoughtful Conversation
This is a real conversation between Jyothi, a seasoned financial professional and her client Suresh, a Senior Corporate Executive in his fifties.
“Jyothi, I don’t feel very ....
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April 7, 2026 | 4 Minute Read
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