Behavioral Finance
Direction versus Conviction
“Will the Sensex go to 100,000?” I asked someone recently.“Yes, of course,” she replied confidently.I smiled and asked again, “What about 300,000?”She didn’t even ....
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November 4, 2025 | 5 Minute Read
Behavioral Finance
Just admiring the lights
"Just admiring the lights."That’s what an elderly lady in our building said last evening as she stepped out for a walk.Her eyes were calm. Her voice was warm. She was fully in th ....
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October 28, 2025 | 7 Minute Read
Behavioral Finance
This Matters More Than Brilliance
Rahul had tried everything.Keto, intermittent fasting, high protein, juice cleanses. You name the diet, he had been on it. Some worked for a while. He lost weight, felt better, and ....
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September 30, 2025 | 6 Minute Read
Behavioral Finance
Why Is It So Hard To Do The Simple Things?
Eat less.Eat right.Exercise regularly.Sleep well.Don’t stress.We all know this.There’s no surprise here.No groundbreaking discovery.No new research paper needed to confirm thes ....
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August 26, 2025 | 6 Minute Read
Behavioral Finance
Was the Sky Really Falling?
When was the last time we saw Delta up 12% in a day? Or United up 15%? Or American Airlines soaring 13%?
Not in a long while.
And yet, that’s exactly what happened on July ....
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July 22, 2025 | 7 Minute Read
Behavioral Finance
From Fear to $4 Trillion
It wasn’t that long ago, just a few months back that you and I could scroll through our feeds and see headlines screaming:“Nvidia’s Rally Is Overdone.”“China’s DeepSeek ....
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July 15, 2025 | 7 Minute Read
Behavioral Finance
The Rearview Mirror
I’m writing this post as Ganesh, an investor who recently had a powerful realization. It came from a simple newspaper clipping he sent to his financial professional. What followe ....
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May 6, 2025 | 6 Minute Read
Behavioral Finance
The Client Who Deserves the Credit
Can you believe this?Last Monday (7th April 2025), in the middle of one of the worst market phases in the last two years, I received a call from Pinak, a client of the firm.This is ....
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April 15, 2025 | 5 Minute Read
Behavioral Finance
Dear Investor, Let’s Talk About What’s Really Going On
You might be worried right now.The news is full of noise again.Trump tariffs. Market reactions.Sharp corrections in the stock market.Red all over your screen.And suddenly, the ques ....
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April 8, 2025 | 5 Minute Read
Behavioral Finance
What Is Long Term?
We hear it all the time.“Think long term.”“Invest for the long term.”“Build for the long term.”But what does long term really mean?Is it five years?Ten?Thirty?Or is it ....
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April 1, 2025 | 5 Minute Read
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