Do you think of the emotional mind as irrational?

We all have at some point of time.

However, Michael D. Harris (CEO of Insight Demand) thinks of it in a very different, but super insightful way. He writes “An emotion is simply the way the unconscious communicates its decision to the conscious mind.”

These are some super insightful words.

Read them again: An emotion is simply the way the unconscious communicates its decision to the conscious mind.

Reflect on the line for a few minutes.

Do emotions impact the way you invest?

Think about when you felt the urge to exit the market or buy a hot investment.

Who is taking your investing decisions – your unconscious (subconscious) or your conscious mind?

Is it your unconscious communicating its decision to your conscious mind?