Most Money?

Amar Pandit , CFA , CFP

April 28, 2023 | 1 Minute Read

When do equity investors make most of their money?

The answer is simple.

In a Bear Market.

A better answer. By remaining invested through several bear markets.

There is a lovely Shelby Cullom Davis quote – You make most of your money in a bear market; you just don’t realize it at that time.

Do you realize it?

Because if you do, you will not worry about bear markets. You will welcome them. You will invest during them. You will remain invested through them. And most importantly let compounding do its job.